Essential Buzz Monitoring – For Buzz Monitoring Companies

It’s funny – or rather quite appalling – when experts fail at their chosen discipline. You see, I am in search of a social media / buzz monitoring type of platform for Boden. I called a few of the names I’d heard before and read the relevant blogs and eConsultancy guides. But I thought the best place to find such a solution provider would naturally be Twitter. So last week I posted the message below.

And guess how many of the big solution providers replied to me? You’ve guessed it – zero. I may have only a few followers and not be the biggest name on Twitter (soon to change!), but in the age of Google Alerts and numerous Twitter search engines this is inexcusable. I did get replies – from bloggers and a small German start-up – but none of the big names have bothered to do what they preach and use their own tools effectively. Tsk tsk!